The JT40® brand by market leader, innovator and British manufacturer JT® (Just Trays) has won The Most Successful Launch Strategy category in the inaugural Northern Marketing Awards, which were held at a prestigious black tie ceremony on the 23rd of October at the Gosforth Park Marriott in Newcastle.

The awards were entered by Just Trays' PR and marketing agency PM Marketing Group and stood for the recognition of a launch that was innovative and unique, delivered value for money, displayed strong examples of teamwork and measured success by showing a return on investment.

PM Marketing Group won this award for the launch of the JT40® brand and subsequent products. JT40® is the renowned low-profile shower tray by Just Trays, who is a Leeds-based manufacturer, innovator and market leader in the bathroom industry. Some of the winning ideas and strategies by PM included stunning photography, a simplistic brand identity, unique marketing collateral and a fully integrated PR, marketing and advertising campaign.

Steve Green, Managing Director of PM Marketing Group had to say, "This award stands for the strong relationships we build with not only Just Trays but all our clients that enable us to offer the best ideas. We're a very straight-talking marketing agency and Just Trays is a company that encourages innovation and unique ideas."

All Just Trays’ products are manufactured in the UK. The brand JT40(R) started out with the pioneering JT40® low-profile stone shower tray. This has grown to now include JT40®VIEW - the stunning range of minimalist glass deflector panels and JT40®NATURAL, the contemporary stone-finish shower tray with all the attributes of JT40® that complement the colour scheme of any bathroom.